Evaluation

Question 1

 - Please view the below video to see how conventions have been used in my music video

https://youtu.be/Wch87KHwc2E

- Please view the below slides to see how conventions have been used in my ancillary products



- Please view the below presentation on how my digipak compares to an existing digipak

Album cover comparison by Ellen Plater

My research into similar products allowed me to identify both the conventions of form and of the indie rock genre. I was then able to apply as many of these conventions as I could to my own production work.

My ancillary products have conventional layouts and include all the key elements such as copyright information, bar code and track-list etc. My digipak and magazine advert have also shown i have identified a strong understanding of the indie rock genre such as bold sans serif font, black and white filters, not including the artists face on the products and landscape shots etc.

Being able to understand these conventions of the indie rock genre and then apply them to my own work has allowed my to create products that follow the conventions of both form and genre and overall created products that appeal to my target audience and look aesthetically pleasing and professional.

Question 2

-Please view the below prezi which shows my findings of brand identity

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- Please view the link to view the survey that i gave my focus group to establish whether they agreed there was a link between my promotional products

http://www.smartsurvey.co.uk/s/R3GJX/

Create your own online surveys with SmartSurvey.

Question 3

Strengths and Weaknesses

Throughout the research and planning in my coursework i have relied on audience feedback to progress in my products. I made draft layouts of my ancillary products and asked members of my target audience to identify what they liked and disliked about them. Doing this consistently enabled me to identify what my audience wanted my digipak and other products to feature, therefore making it appeal directly to them.
I also received feedback on my music video about concepts and ideas and was therefore able to adjust my ideas to suit and fit the requirements and wants of my target audience.
Referring back to the audience feedback throughout my production work means that i was able to develop products that were extremely appealing to my target audience. This meant that they would be more likely to buy the products and enjoy them; resulting in promotional products that fufil their purpose.

Question 4

- Please view the below slides to see what technology i have used in my coursework and how i have progressed throughout

 
Overall my use of a varying range of technologies has allowed me to create not only a successful and professional looking digipak, album advert and music video; I have also created a interesting and visually engaging blog to show the research, planning and production stages of my coursework.